The click is dying, and now we have proof
I spent three weeks in Milan this winter chasing clicks. So let me tell you what one is worth.
Read it →The Blog
Twenty years in newsrooms taught me how a story earns its way to an audience. Short, sourced pieces on how AI answer engines decide which brands to name — and why earned media, not budget, is what moves it. Every number here is checkable.
I spent three weeks in Milan this winter chasing clicks. So let me tell you what one is worth.
Read it →When someone asks AI about your category, we make sure your name comes up.
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