01 — Our Purpose
We help companies turn announcements into real stories — then get those stories in front of the journalists, creators, and audiences who actually move the conversation.
Most companies still rely on press releases that nobody reads. We replace them with compelling stories designed for the way news actually travels today — social media, digital platforms, and direct relationships with journalists.
Built on the judgment of someone who has spent two decades on the receiving end of bad PR — and knows exactly what reporters actually want.
Attention can't be assumed. It has to be earned.
Stop announcing things. Start showing them.
PR isn't public relations anymore. It's public reaction.
The companies that win tomorrow will show their story — not just describe it.
The Storytelling Collab — Founding Principle
02 — What We Do
A purpose-built suite for the modern news environment — every product designed to be the thing a reporter, investor, or audience actually wants to receive.
i. Flagship
A 60–90 second story video with on-camera narration, b-roll, graphics & stats, and a news-style structure reporters immediately recognize. Built for the way journalists actually consume stories today.
ii.
8–12 social-ready clips, caption templates, square and vertical versions, a reporter-friendly fact sheet, and a CEO soundbite on video — not text. Everything needed, instantly shareable.
iii.
We take a client's announcement and turn it into a narrated script, short video, 3–4 social graphics, and a reporter-facing summary. Fast, precise, and impossible to ignore.
iv.
Live-to-tape interviews, company explainers, "Meet the Founder" films, and event-day recap stories. We create story moments — not documents.
03 — The Flagship
One package. Everything a reporter, investor, or audience needs to cover your story — without ever asking for a press release.
What's Included
Each engagement is priced to scope, scale, and urgency. Inquire for a tailored proposal.
04 — The Practice
The work modern companies advertise as a single job description is, in reality, six distinct disciplines. We organize our firm to deliver every one of them — without the cost, the ramp time, or the retention risk of hiring six people.
i.
In place of a Director of Editorial & Enterprise Storytelling
We operate as your in-house journalist — finding stories others miss, reporting them, writing them, and helping leadership communicate with clarity. Newsroom pace. Original reporting. No repackaging.
ii.
In place of a Senior Director of External Communications
Pitch development, media relations, journalist cultivation, awards strategy, press events. The full external function — built on two decades of relationships with the journalists who actually move the conversation.
iii.
In place of a Creative Manager, Visual Storytelling
Infographics, data visualization, brand-driven creative. The visual translation of complex business and technical content into narratives a reader can absorb in seconds, not paragraphs.
iv.
In place of a Content Producer
End-to-end multimedia production. Video, photography, audio. Concept to post. Story moments captured at newsroom speed — with the editorial judgment to know which ones actually matter.
v.
In place of a Director of Content Strategy
Editorial governance, voice standards, content frameworks. The organizing intelligence that makes every story you tell — across every channel — sound like one coherent firm.
vi.
In place of a Director of Executive Communications
Leadership memos. Town hall content. Talking points. Strategic counsel for the CEO and senior staff. The communications layer that protects and projects your most senior people.
Six practices. One firm. Delivered as a service.
05 — Manifesto
"We don't write press releases. We tell stories people actually care about."
"The press release is dead. Your story isn't."
"Stop announcing things. Start showing them."
"PR isn't public relations anymore. It's public reaction — we make people react."
06 — The Math
A senior in-house storyteller is the most-requested hire in corporate communications right now. It is also one of the most expensive, hardest-to-fill, and shortest-tenured roles a company will post this year.
The Conventional Path
Plus 4–6 months of ramp before the hire is productive. Capability ceiling: one person’s hours.
The Storytelling Collab
Zero ramp time. Zero recruiting risk. Zero benefits, retention, or turnover exposure.
Most companies are paying for a job that no longer exists. We deliver the function that replaced it.
07 — The Argument
Three structural reasons the in-house storyteller model is breaking — and why the best communications leaders are moving to firm-based engagement.
"Tenure is collapsing."
The average tenure of a senior communications director in 2026 is twenty-two months. The role you hire for today will be vacant before your second annual plan is published. The total replacement cost — recruiter fees, ramp time, lost institutional memory, broken journalist relationships — averages 1.5x annual salary.
We don’t quit. We don’t ramp. We don’t take other offers. We are already here.
"The role is impossible."
Read any contemporary listing for a head of brand, director of storytelling, or senior communications leader. The same company will ask one person to own the narrative strategy and editorial voice, turn product launches into moments that move the market, translate technical breakthroughs into shareable narratives, pilot new approaches from memes to manifesto-level content, be the final voice on brand consistency, build repeatable playbooks, and drive pipeline through storytelling.
Seven functions. One salary. One human. The hire either burns out, quietly narrows their scope, or builds a team underneath themselves — at which point the cost has tripled and the original problem remains.
A firm is built to scope. A person is built to specialize. The work demands a firm.
"The economics have changed."
The premium talent — the journalists, editors, producers, and strategists who used to staff newsrooms — no longer want full-time corporate roles. They want flexibility, variety, and the ability to do their best work for multiple clients. The senior storytellers who would have answered your job posting in 2015 are now firm-based, not staff.
The best storytellers in 2026 are firm-based. We’ve already built the firm.
The Position
We are not an alternative to the in-house hire.
We are the function that replaced it.
08 — Engagement Models
We work two ways: per-project for one-time stories, or via monthly retainer for sustained narrative partnerships. Each engagement is priced to scope, scale, and urgency.
Project-based engagements available for product launches, funding announcements & crisis communications. Inquire for a tailored proposal.
09 — The Founder
Reporter, NBC Boston · Adjunct Faculty, Boston University · Memphis-born, Boston-built
Eli doesn't just understand storytelling — he's lived at the intersection of journalism and audience for two decades. No PR firm can buy 20 years of news judgment. We already have it.
10 — Who We Serve
Embedded in the institutions, networks, and newsrooms that move the conversation in this city. Boston is dense with the exact clients who need us most.
i.
Biotech & Life Sciences
The #1 biotech hub in the United States. Companies that need better science storytelling.
ii.
Venture & Startups
A top-five VC market. Hundreds of funding rounds, launches, and pivots every year.
iii.
Healthcare & Higher Ed
Mass General, Harvard, MIT — institutions with stories they can't tell at scale.
iv.
Financial Services
State Street, Fidelity, Liberty Mutual — legacy firms modernizing communications.
v.
Creative Talent
Emerson, BU, Berklee — a deep pool of storytelling talent we draw from.
11 — Engage Us
Let's build something worth covering.